BBC Hardtalk Interview With John Key: Key Roasted On 100% Image

BBC Hardtalk’s Stephen Sakur roasted John Key over New Zealand’s 100% Pure brand image during  a recent televised interview.

Most of us know that NZ 100% Pure is only an advertising slogan and that it has been dropped from the country’s marketing in favour of the 100% Pure You brand, but it is interesting nevertheless to watch the PM putting on his Minister of Tourism Hat and trying to defend the indefensible and outdated, much to Sackur’s amusement.

Watch an excerpt from the interview on the BBC’s website here and read what Kiwis think about it on Google groups here

But it is worth watching the full interview, which has been posted on YouTube today by aidanleenz. 

Sackur called Key “the most inexperienced PM in New Zealand’s history ” who’d "never run a city let alone a ministerial department” and asked why Key was telling the country's young people to stay and make New Zealand great when he himself made his fortune working in London.

There is an absolute wealth of data demonstrating that New Zealand is not 100% Pure.

Key’s attempt to dismiss data as the ‘opinion’ of one highly regarded NZ academic, Mike Joy, comes across as avoiding  the issue for the sake of the cameras, instead of seizing the opportunity to admit there is a problem that his government is taking very seriously.

John Key was then roasted in Parliament over the interview, when he admitted he “couldn’t remember” what he said on BBC Hardtalk because he hadn’t watched it yet and that “one needs to balance the environment with the economy“.

But if NZ is 100% Pure doesn’t that mean the environment has to take priority 100%?
“NZ 50/50 Pure as long as the economy doesn’t suffer and the farmers are happy” doesn’t have the same nation branding advertising pull does it.

Key has come a long way since his “loosest slot machines in the Pacific Rim” stumbles but still has some way to go. Watch the Parliamentary roasting here. You may also like to read Pure Nonsense, by Brian Turner in the May 2010 NZ Listener magazine, excerpt:

New Zealand is definitely clean and green. Yeah, right.
“I wonder how many of us are sick of the extent to which New Zealanders delude themselves, and are willing to believe many of the most outrageous lies they are told. Like, for instance, this is a “clean and green” country, a place that is “pure” and often “pristine”…”

Back to the Hardtalk interview. Sackur quotes Mike Joy as saying

“We are delusional about how clean and green we are”

And you can see how he arrives at that conclusion.
For data about NZ’s pollution, its use of a wide range of pesticides and herbicides, and the country’s planned exploitation of fossil fuels please visit our Greenwash NZ page, here’s the first section from it.
Read more…


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John Key Dumped From Climate Change Debate

 
 "The Greatest Debate on Earth"

John Key has been bumped from BBC World's Greatest Debate on Earth, however some NZ news outlets are using the word "dumped". Dumped is an emotive word, surely "dropped" would've sounded better?

"Dumped" suggests that someone is deeply embarrassed by the exclusion, there is an element of petulance about it, there is the suggestion of a failed romantic relationship - of a love won and lost. One wonders if the word comes from journalists covering the conference or it it was first used by the PM's press office. Feelings are obviously running high:

"In a move that may stoke trans-Tasman rivalries, Key has been elbowed out of the BBC World (Service) "Greatest Debate on Earth" on Thursday by his Australian counterpart, Kevin Rudd."

 What was the reason for NZ being dropped from the debate - because it has nothing much to add to the debate perhaps (see 'NZ isolated on key Copenhagen issues: Key') or does Rudd just make for better TV? we may never know.

"The spokesman said Key's office was told why the BBC made the decision but preferred it came from the British state broadcaster."

"state broadcaster"?  we do have the makings of an international incident here.

One does have to wonder if Key's recent U turn on his decision not to attend the Copenhagen conference had anything to do with an offer to appear in the BBC's debate. If so, no wonder people are hopping mad.

Watch the trailer

Update:
Other bloggers are also thing along the same lines as us, this is taken from Pacificeyewitness.org
"It was New Zealand  former Prime Minister Helen Clark who was a key player on climate change globally on the leaders’ stage. But sadly Key isn’t, and never has been, despite the PR spin on New Zealand’s news coverage making NZ better than it really is at this year’s Climate Change talks. That should give you a clue about how climate change friendly the government’s so called climate change legislation really is.What his initial inclusion in the BBC debate reveals, however, is how well connected his press secretaries and PR stuff are with the rest of the world’s media..."

For the BBC's response see:
"The Greatest Debate on Earth" BBC responds to Key's 'displacement'

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